Direct Mail Solutions

Stand out with dimensional direct mail. It’s a bit different…

April 14, 2021 by [email protected]

Why be like all your competition and send your DM piece in a boring old white envelope. You’ve only got a small window to catch the eye of your prospect and get them to peruse your offerings.

The Josh Cox Experiment was looking to promote the release of his debut album to local radio stations. Sure he could of burnt a disc on his computer and scribbled his name on the front but why not really stand out.

Check out this video of the pack being made and showing all the components.

Here’s a description of the project from the For Print Only blog.

I knew that I would be dropping off my CD at local radio stations and I wanted to deliver something more than a burned disk with my name written on it. I designed the CD and case to resemble a vinyl album and record sleeve and then sent it to Disc Makers to print and burn. They turned out great! I also created various items to include in the promo box, fun stuff—CD coasters, mini liquor bottles, buttons from Wacky Buttons, posters, etc. I think my favorite part of the whole piece is the filler material that I used for the base—unwound tape from my old cassettes! It looks great and brings it all together.

Josh Cox

The pack was developed and produced by Josh Cox and we think it’s a great example of spending a bit of time understanding your target market and sending a creative, dimensional pack to a very specific list. I imagine it generated some great feedback and hopefully airplay.

We’ve done packs like this before and they really do get attention.
Combine the wow factor of receiving a box with personalised landing pages (PURLs) to see who is interacting with your pack in real time.

If you’re looking for some fresh direct mail ideas for your next campaign give us a shout.

Image source: FPO Blog

View Other Blog Posts

What are the benefits of Direct Mail Marketing?

Direct Mail & Digital are match made in heaven Every great marketing strategy uses an omni-channel approach with multiple channels […]

Read More
Stand out with dimensional direct mail. It’s a bit different…

Why be like all your competition and send your DM piece in a boring old white envelope. You’ve only got […]

Read More
Building your customer database

If you have customers and contacts then you have the beginnings of a great database. In fact, you probably have […]

Read More
Direct Mail Solutions
Direct Mail Solutions is an Auckland based mail processing and digital printing company.
We work with businesses on print projects and direct mail campaigns either to their existing list or we can acquire a list of prospects.
Connect with us online
Copyright © TEXT Direct Mail Solutions

Phone: 09 308 1510 
Email: [email protected] 

Physical Address
653 Rosebank Road
Avondale
Auckland 1026

Postal Address
PO Box 71104
Rosebank
Auckland 1348

Sign up for our semi-regular email newsletter for the latest news and direct mail tips.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram