When it comes to direct marketing,
your database really is your most valuable asset.
The best-looking direct mail piece in the world won’t do diddly if you haven’t got the information you need to target the right people.
Since a great database will make your campaigns truly effective, you should treat it like gold.
We can clean up and maintain your databases – merge them with new ones, update information, get rid of any duplicates and sort out the postcodes. If you want to make your database even more valuable by expanding it or gathering more information, we can help you work out the best way to do that.
We can also source new databases to help you target whole new areas of the market.
For example we can get a list of all Accountants in Auckland, Wellington and Christchurch with more than 6 staff.
Get a Statement of Accuracy for cheaper postage rates
To get the most out of your mailing (and save you some money on postage), we'll validate your database against a list of every valid postal address in New Zealand.
The addresses that don't match are flagged and updated by our data scientists. Any which we can't identify will be returned to you to either fix or exclude from the mailing.
This is a standard service included in your direct mail campaign costs and gives your campaign a much higher chance of being delivered.
Once we've cleansed and validated the addresses in your database, we’ll issue you with a Statement of Accuracy, which gives you access to bulk mail postage discounts - You can view the current rates here on NZ Post's website.
Get in touch now for a chat about how we can maximise your data and mailing lists.