Direct Mail Solutions

Why an increase in postage makes for better marketing opportunities

April 1, 2021 by [email protected]

Poor old New Zealand Post – letter volumes continue to keep falling and even your Grandma is using TikTok, but the cost of transportation, processing and delivering letters just keep going up.

The consequences of rising costs means the traditional big mailers, such as the banks / telcos / utility companies, are increasingly switching to digital methods for their essential mail (invoicing and statements) with many others following suit.

As of 1st July 2021 the Bulk Mail prices will increase on average 12%. A full list of price increases can be found here: Changes to our domestic Letters rates and services from 1 July 2021

This is not a doom and gloom story.

For the clever marketer a price rise isn’t a bad thing. You just need to look at things a little differently.

We’re thinking shorter run personalised DM packs, highly targeted mailing lists, integration with other mediums and real offers to real consumers.

And the bonus of this? You’re spending the same as you were before the increase, but you’re sending to an audience more likely to respond while still generating a solid return on marketing investment.

Mail less, get more. Simple huh?

Get in touch today for a chat about some ideas on saving you money on postage for your next direct mail campaign.

View Other Blog Posts

What are the benefits of Direct Mail Marketing?

Direct Mail & Digital are match made in heaven Every great marketing strategy uses an omni-channel approach with multiple channels […]

Read More
Stand out with dimensional direct mail. It’s a bit different…

Why be like all your competition and send your DM piece in a boring old white envelope. You’ve only got […]

Read More
Building your customer database

If you have customers and contacts then you have the beginnings of a great database. In fact, you probably have […]

Read More
Direct Mail Solutions
Direct Mail Solutions is an Auckland based mail processing and digital printing company.
We work with businesses on print projects and direct mail campaigns either to their existing list or we can acquire a list of prospects.
Connect with us online
Copyright © TEXT Direct Mail Solutions

Phone: 09 308 1510 
Email: [email protected] 

Physical Address
653 Rosebank Road
Auckland 1026

Postal Address
PO Box 71104
Auckland 1348

Sign up for our semi-regular email newsletter for the latest news and direct mail tips.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram